Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
PDF) Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction
WTF Are Hedonic Shoppers and Why Should You Care?
Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication
WTF Are Hedonic Shoppers and Why Should You Care?
WTF Are Hedonic Shoppers and Why Should You Care?
Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication
PDF) An evaluation of consumer tendencies towards hedonistic shopping for clothes | Emine Koca - Academia.edu
![PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f65497985b10efd5074ad4c257057493fc8c9430/8-Figure2-1.png "PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar")
PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar
Frontiers | Bi-dimensional values and attitudes toward online fast food- buying intention during the COVID-19 pandemic: An application of VAB model
Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing - ScienceDirect
PDF) Hedonic Buying Motivations and Time-Style: What Makes Hurried Women Shoppers Tick
PDF) Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction
Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.
The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying
Sustainability | Free Full-Text | Analysis on Consumers' Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions
![PDF] The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/dcdbae0964b534446eb6a8c49e4717dbacb5a787/4-Figure1-1.png "PDF] The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value | Semantic Scholar")
PDF] The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value | Semantic Scholar
The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying
How Advertising Influences Consumption Impulses
Psychographics and Shopping Motivation - Adamant Links
Sustainability | Free Full-Text | How Does Channel Integration Affect Consumers' Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
Hedonic Motivation: How Pain and Pleasure Get Your Customers to Buy | by August Birch | The Startup | Medium
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode - ScienceDirect
Conceptual Framework of Research Model Hedonic Shopping Motives toward... | Download Scientific Diagram
Consumers' goal-directed behavior of purchasing sportswear products online: A case study of Chinese consumers | Emerald Insight
